About
Data-driven marketer with a creative approach, specializing in holistic digital transformation and strategic marketing solutions.
Key Projects and Achievements
🧲 Comprehensive Inbound Strategy
Anahuac Mayab University Digital Transformation
-Designed and implemented a 360° inbound strategy
-Drove significant digital transformation
-Substantially increased both inbound and outbound lead generation
🌐 Web Development & Localization
CCI Group Website Overhaul
-Managed end-to-end website transformation
-Handled copy, design, and multilingual translations
-Ensured cohesive and compelling digital presence
📖 Thought Leadership
The Great Resignation Study
-Co-authored an in-depth research study
-Explored employer strategies in the post-pandemic landscape
-Provided insights into workforce dynamics and organizational adaptation
https://www.questionpro.com/workforce/
📝 SEO Content Creation
Strategic Content Development
-Extensive portfolio of SEO-optimized content
-Expertise in creating engaging blog posts and comprehensive pillar pages
-Demonstrated ability to drive organic traffic through high-quality content
https://www.questionpro.com/blog/2024-questionpro-workforce-year-in-review/
📱 Social Media Consultancy
Multi-Platform Brand Strategy
-Collaborated with 15+ local and national brands
-Managed social media presence across:
@PaquitosLife would be my personal example
🤍Success Story: Local Indie Bookstore Launch
-Developed comprehensive strategy from inception
-Created brand vision and mood board
-Launched digital presence during pandemic
-Designed social media profiles
-Developed emerging e-commerce platform
-Conceptualized special events and multimedia experiences
https://www.instagram.com/betweenthelinesmerida/